![]() The brand has a new strategic partnership with F1, which includes naming hip-hop artist A$AP Rocky as their new F1 x PUMA Creative Director. PUMA will be hosting pop-ups at Virgin Hotel and in Downtown Las Vegas. Williams Racing is operating a fan zone on Brooklyn Bridge at the New York-New York Hotel & Casino, including meet and greets with drivers.įerrari has a boutique at the Bellagio through the 20th to feature its fashion collection, while McLaren has a 2,500-square-foot “ experience center” in the Wynn with an F1 simulator.ĭozens of other brands are offering pop-ups all around the city for cocktails, tastings, merchandise and more. Several F1 teams are operating their own fan zones and pop-up shops. ![]() At the Las Vegas Hub, fans can shop official merchandise for the event and American Express’s exclusive collaboration with Malbon Golf. Guests are encouraged to order the Chandelier’s famous off-menu drink, the Verbena, and “see how a picture can transform into a personal AR race-infused story.” Pop-Ups And Shopping OpportunitiesĮven without a ticket for the race, fans can take advantage of pop-ups all around the city. Fans will be able to use their phone to transform their cocktail into something surprising. Cocktails at The Cosmopolitan’s infamous Chandelier bar will be brought to life during the F1 Las Vegas Grand Prix through augmented reality.
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